Real Estate

A Look Inside 2010 Marmol Radziner Pre-Fab Home; Hollywood Hills

I showed this pre-fab property for lease to a client of mine the other day, and although there wasn't any real views, the house was beautifully done with the clean lines and designer finishes one would expect from a high end architectural home.

2020 WATTLES DR., HOLLYWOOD HILLS

$8,500/MO 3 Bed 2.5 Bath Approx. 2,000 Sq. Ft 5,532 Sq. Ft Lot

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Personal Walk Through of New Candlewood Way Listing

Here is a personal tour of my new listing for you guys. I know it is a little amateurish; however, I feel that it can be effective. Of course nobody would buy the property simply based on this video, but it does give you a good idea of what the property is and is not. I would think one would know from seeing this video if either they are interested in seeing the property in person or if there is no need to see it as it doesn't work for you. That is the sole point of the video walk through.

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Iconic Design by Yoo Inspired by Starck

Terrace @ Icon Brickell, Miami

Whether it be community spaces or interiors of private residences, Phillipe Starck and his team at Yoo have created some of the most beautiful spaces around the world. It is amazing how much furniture and design can transform a basic space into a living work of art. While Starck and Yoo have been around for 11 years now, they continue to remain at the top, and develop some of the most surreal properties imaginable.

Pool area @ Tel Aviv

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Sweet Slick New Mid-Century Modern In The Hollywood Hills

This dynamic mid-century modern home was just listed for sale, and is absolutely stunning. Lying on a quiet street high in the Hollywood Hills with explosive jetliner views, the pictures call to mind the word "special" to describe this property.

2128 ARGYLE AVE, LOS ANGELES

$1,495,000 4 Bed 3 Bath 2164 Sq. Ft 5,000 Sq. Ft Lot

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Heidi & Spencer's 'The Hills' House Available For Lease

Fans of MTV's "The Hills" probably recognize this remodeled post and beam home as Heidi and Spencer's home on the show. While some may consider that a positive and others maybe not, it is a great looking home. You can now live there as well, as it just hit the market for lease.

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The Sunset & Vine Tower; Hollywood's Tallest Building

I recently showed Hollywood's newest and tallest tower to a client, The Sunset & Vine Tower.

Lying at the corner of Sunset & Vine (you could probably guess that by the name) is CIM Group's newest project. Purchased in 2003, this building has undergone a complete renovation under the direction of Kanner Architects http://www.kannerarch.com/en/ . They did a great job, as the building is a great mix of exposed industrial elements but refined with drop down smooth ceilings, floor to ceiling walls of glass looking out to explosive views, and open loft like floor plans but with real bedrooms (a miss in the LA market in my opinion). Built to the highest condo specifications, the property is currently being leased as luxury apartments.

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Mid-Century Modern Flip

This Mid-Century property was just successfully flipped by an investor in Woodland Hills. It is a great example of someone having a vision and a little know how, and turning a run down property with good bones into an absolute stunning home. The layout and floor plan was not changed; however, you can see by the before and after pictures that a great deal of work was put into transforming this property. The property was purchased for $559,000 in October of '09 and just sold for $740,000 last month. I think it could have definitely garnered more and been more profitable; however, was on the corner lot and Valley Circle is a busy street. It is this very reason why my client, who really liked the home, passed. Congratulations to the new owner though, as they got a great house. I hope they are enjoying their new work of art.

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Thinking of Living in Hollywood? My Blog Post for Dale Siegel's Blog

I recently published a guest blog post about Hollywood on the Dalesiegel.com website. Using their format, I wrote about the recent growth and transition of new Hollywood, the Real Estate industry and the technology used, and gave tips for buyers and sellers. I also included a story where one of my buyer client's got themselves the once in a lifetime deal.

Read the entire post here:

Dalesiegel.com/blog-posts/are-you-thinking-of-living-in-hollywood-ca.html

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Stylish Mid-Century in Hills of Sherman Oaks

3921 Scadlock Ln, S. of Ventura Blvd in Hills w/ Views

$799,000 3 Bed 2 Bath 1719 Sq. Ft 9650 Sq. Ft Lot

Sited on a generous, quiet lot, this quintessential three-bedroom two-bath mid-century home, designed by Pollack & Kahn, exudes style and sophistication reminiscent of homes of the era. The open floor plan is ideal as it seamlessly connects the living room, dining area, and kitchen. Features of this home include, high ceilings, upgraded kitchen with caeserstone countertops, two upgraded modern baths, and a ton of windows allowing natural light to flood the property. Large lot to relax on and appreciate the views of the Valley below you. Location is convenient for accessing both the Vally or the Westside in minutes.

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Great Brentwood Village Condo Lease

[flickr size="medium" float="left"]http://www.flickr.com/photos/42659427@N02/4568191610/[/flickr]Lying in the desirable Le Provencal building N. of Montana just steps to all that San Vicente has to offer. This immaculate 1521 sq. ft 2 bed/ 2bath condo features great open floor plan, large rooms, upgraded carpet, and multiple balconies. The master bedroom has a ton of closet space as well. The unit is in the back of the building away from Barrington, so is very quiet and peaceful in the heart of the city. Walking distance to all the goods and services San Vicente and Brentwood Village has to offer. Available June 1st. Offered at $3300/mo.

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Malibu Shabby Chic Lease on the Water

Here is a video walk through I made of a lease deal I just finalized for a new client of mine this past month on PCH overlooking the Pacific Ocean in Malibu. Video quality may not be pro level, but this definitely gives a great sense of the property. What a way to wake up in the morning...

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Which Is The Better Strategy?

[flickr size="medium" float="left"]http://www.flickr.com/photos/42659427@N02/4156178432/[/flickr] I recently put in an offer on behalf of a great client of mine, and the strategy of the listing itself made me think. The agent's (perhaps the owner) made the conscious decision to price the property at or slightly under market value in an attempt to build a buzz of interest. The play was to price it slightly on the low side and hope for multiple offers to bid up the price and maximize the return. They certainly did not invent this strategy, but it is interesting in the current real estate environment where everyone is negotiating everything because they feel like they can. These are made up numbers and not the ones in the deal I am involved in, but the question is which is the better way to maximize the value for your client: Ask $725,000 and accept offers in the $675,000 range, or ask $650,000 and hope people bid up the value over $700,000?

My thought and usual plan is to think of the psychology of the buyer and allow them to feel like the are getting a good deal. By this I mean, ask slightly over market value and allow someone to "negotiate" the price down. This can also be tricky, as you don't want to price it too high or buyer's won't come and look at it in the first place. If done well though, both sides can end up right where they want and each walk away happy. This is the key to negotations in my opinion, especially in real estate, as there will be an escrow process with multiple other opportunities to negotiate and a necessity for both sides to work together toward the closing of the deal.

Lastly, in the deal I am involved in, the agents are waiting until they have the first open house and broker open house before presenting the offers to the owner. Clearly they are expecting their strategy to work and have multiple offers on the table for their client at that time. I understand the thought process of course, but my offer was stellar, and my suspicion is that if the owner knew about it he would sign it right away. Perhaps the owner wanted this way. In the meantime, my buyer and I will continue looking as well, and I hope for their sake they don't lose us in hopes of some ridiculous offer. The latter of which is tough in today's market, where buyers ultimately have the upper hand currently.

Hip Silverlake View House For Lease

[flickr size="small" float="left"]http://www.flickr.com/photos/42659427@N02/4369085072/[/flickr]LYING IN A GREAT LOCATION HIGH UP IN THE HILLS IN HIP SILVERLAKE W/ EXPLOSIVE VIEWS OF THE MOUNTAINS IS THIS MODERN UPDATED HOME. ENTER INTO A LARGE FLEX SPACE (CAN BE A BEDROOM OR LIVING ROOM/MEDIA ROOM) W/ LARGE DESIGNER BATH DOWNSTAIRS. UPSTAIRS FEATURES BAMBOO WOOD FLOORING, OPEN FLOOR PLAN, AND A GOURMET KITCHEN W/ ALL NEWER STAINLESS STEEL APPLIANCES & CAESERSTONE COUNTERTOPS. 2 BEDROOMS AND ANOTHER MODERN BATH UPSTAIRS AS WELL. TONS OF DUAL PANED WINDOWS THROUGHOUT FRAME THE VIEWS FROM EVERY ROOM, AS WELL AS ALLOW NATURAL LIGHT TO FLOOD IN THROUGHOUT THE PROPERTY. VERY PRIVATE W/ LARGE DECK TO RELAX AND ENJOY THE VIEWS!

Offered @ $2,795/mo.

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